Five Strategic Themes were identified for which specific Strategic Goals were also developed, namely;
- Governance
- Youth Football
- Women’s Football
- Technical Development
- Marketing and Communications
- Finance and Revenue Generation
The following broad themes were developed for each Strategic Goal:
Governance: To restructure the SLFA for growth, using best practice in each area
Youth: To increase the number of young people (under 20) playing football by 50%
Women: To make football the sport of choice for the female population of St. Lucia
Technical: To achieve national teams’ excellence to improve the standard of every aspect of football at all levels
Marketing and Communications: To establish a professional marketing operation
Finance and Revenue Generation: To ensure the organisation is financially stable and sustainable
These five Strategic Goals inform the programs and the plans that would be determined for the next five years.